Latest insights
Perspectives from building and scaling complex products
You can’t scale what you don’t own
Building the product is only part of the challenge. It's just as important to own the information behind it.
A factory is not a supply chain
Many teams treat their manufacturer as their supply chain. It's a common mistake, and one that creates risk, dependency, and limited flexibility as you scale.
Hardware isn’t dead. It’s just harder.
It's easier than ever to build a prototype. Getting from prototype to production is still hard — and the bar keeps moving.
What is NPI and why it matters
New Product Introduction (NPI) is where most products succeed or fail. Here's what it means and why getting it right defines everything that follows.
Why hardware startups fail after EVT
Most hardware products don't fail at concept. They fail after EVT — when prototype success meets production reality.